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class="prose max-w-[80ch] dark:prose-invert" style="word-wrap:break-word"><p style="text-align:justify;">2月9日消息，天貓近日發(fā)布一則內(nèi)測文檔，宣布“天貓旗艦店會員活動現(xiàn)在可以直投微信私域”，即允許品牌直接將微信私域流量引導至天貓旗艦店，實現(xiàn)會員招募、購買轉(zhuǎn)化及銷量回流。目前該項內(nèi)測僅面對少量品牌開放，品牌也可提交資料自行申請內(nèi)測。此次內(nèi)測的核心功能共有三點：1、助淘寶豐富的人群標簽和購物偏好洞察，提升觸達轉(zhuǎn)化率；2、用戶在微信內(nèi)即可完成入會、購買及社交裂變，無需跳轉(zhuǎn)至天貓；3、私域成交數(shù)據(jù)將計入天貓主站，提升店鋪權(quán)重，撬動平臺自然流量推薦。</p></div><div id="8u8ksgo" class="mt-3 text-primary"><a rel="nofollow" target="_blank" >[查看原文]</a></div><div id="6a6kwse" class="mt-8 text-sm text-muted-foreground"><div id="g6iwico" class="mt-2 bg-muted p-3">更加詳細情況，請關(guān)注本站最新動態(tài)。</div></div></div><div id="c8uycmw" class="fixed top-[77px] z-50 hidden w-12 border border-b-0 text-sm text-muted-foreground lg:block lg:translate-x-[-68px]"><div id="scu4c62" class="flex cursor-pointer items-center justify-center border-b py-4 hover:bg-muted hover:text-primary" data-state="closed"><svg stroke="currentColor" fill="currentColor" 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